Would you rather…. Win $500? Or… Win half a grand! Words add value. Continue reading Would you rather?
The environmental group that recommends relevant Netflix documentaries in their monthly newsletter is speaking two languages. Their own language: “We care about the environment, here’s some … Continue reading Be bilingual
Present me with a soup in winter; you’ve solved a problem. Present me with a soup in summer; you’ve become a problem. Continue reading What’s your problem?
An amazing invite will get people to the party. Just make sure they don’t leave early. Or disappointed. Continue reading Party Planning
George Clooney is a brand. His brand is perfect to promote another brand – Nespresso. He’s smooth, rich, and – for many – tasty. He’s everything … Continue reading Brand name
The key to a child remembering the alphabet is engagement and repetition. The song is catchy enough to interest them, and it is repeated to them … Continue reading As easy as ABC
Attention is creating a new look or message. Retention is continuing a familiar look or message. You should be clear on which you’re trying to achieve; … Continue reading Attention or Retention?