The key to a child remembering the alphabet is engagement and repetition. The song is catchy enough to interest them, and it is repeated to them … Continue reading As easy as ABC
Attention is creating a new look or message. Retention is continuing a familiar look or message. You should be clear on which you’re trying to achieve; … Continue reading Attention or Retention?
If you can’t trust your team, you’ve hired the wrong people. Continue reading Hire expectations
If you catch someone pointing a camera in your direction you go into action mode. Your mood is more pronounced, your movements are more deliberate, you … Continue reading Camera ready
Having McDonald’s on the way home from rugby or netball on a Saturday morning comes ‘naturally’ to many parents. It’s what they did when they were … Continue reading Forward thinking
When tickets go on sale for a World Cup, organisers don’t target blokes, they market to women. When winter rolls around, flu jab posters aren’t designed … Continue reading Plenty of fish in the sea
A flyer on a windscreen goes unnoticed. Until you shape it like a parking ticket. Sometimes it’s better to dance with the Devil, than to dance … Continue reading Dancing with the Devil