Attention is creating a new look or message. Retention is continuing a familiar look or message. You should be clear on which you’re trying to achieve; … Continue reading Attention or Retention?
Unlike its glamorous cousin The Olympics, The World Masters Games is not an event that draws huge public intrigue. But, in a master stroke, the banner … Continue reading Master stroke
Instead of asking “Why?”… Why should guys use this hair gel? Why will people visit our pet shop? Start by asking “Why Not?”… Why won’t guys … Continue reading Why Not?
Telling someone you’re a magician captures their attention. Showing them you’re a magician captures their imagination. Continue reading The trick
When you’re trying to draw attention to your product it’s tempting to do more. Do more marketing; do more promotion; do more advertising. Why not, instead, … Continue reading Be more (profitable)