Attention is creating a new look or message. Retention is continuing a familiar look or message. You should be clear on which you’re trying to achieve; … Continue reading Attention or Retention?
The average looking cafe with great coffee is popular. But so is the great looking cafe with average coffee. Understand what’s important to your customers and act … Continue reading How do you have it?
Instead of asking “Why?”… Why should guys use this hair gel? Why will people visit our pet shop? Start by asking “Why Not?”… Why won’t guys … Continue reading Why Not?
When you’re trying to draw attention to your product it’s tempting to do more. Do more marketing; do more promotion; do more advertising. Why not, instead, … Continue reading Be more (profitable)