George Clooney is a brand.
His brand is perfect to promote another brand – Nespresso.
He’s smooth, rich, and – for many – tasty.
He’s everything you want in a great coffee.
John Kirwan is a brand.
His brand is perfect to promote another brand – Auckland City.
He’s successful, respected, sporty, well-traveled, and not afraid to speak up.
He’s everything other Aucklanders aspire to be.
A name doesn’t sell a brand.
A brand sells a brand.