Brand name

George Clooney is a brand.

His brand is perfect to promote another brand – Nespresso.

He’s smooth, rich, and – for many – tasty.

He’s everything you want in a great coffee.

John Kirwan is a brand.

His brand is perfect to promote another brand – Auckland City.

He’s successful, respected, sporty, well-traveled, and not afraid to speak up.

He’s everything other Aucklanders aspire to be.

A name doesn’t sell a brand.

A brand sells a brand.