Courting your customers

If you want to make a good impression on a potential partner, you could take them to the park.

It’s popular, it’s free, it’s interesting.

In marketing terms, it’s Facebook.

Alternatively, you could take them out to dinner.

It starts at a certain time, you have to pay, but it’s more intimate.

In other words, it’s radio, it’s an industry magazine, it’s TV on demand.

A walk in the park is a good start.

But a dinner just might seal the deal.