Social etiquette

The owner of a vineyard is at a party.

He can spend his time in two ways:

  1. Mindlessly chatting to everyone he meets about the company, the wines, the staff, the industry news.
  2. Listening for clues on how to improve his wines and – where appropriate – sharing the interesting, relevant things happening at the vineyard.

Facebook is a party.

How do you spend your time?