Fiverr is an online marketplace that allows freelancers to offer their services to businesses from as little as $5.
Their latest UK marketing campaign – posters aimed at young freelancers – is being heavily criticised on Social Media for the way it negatively portrays Millennials.
But it should be praised.
‘Millennials’ are a popular topic in the worldwide news cycle, hence the story has been picked up by outlets all over the world.
Suddenly a fresh batch of people know about Fiverr.
Bad news by design is good news for business.