Help where you least expect it

If you sell burgers on a Friday night your competition isn’t just fast food chains.

It’s the rugby, the bowling alley, the pub, Netflix – other businesses indirectly vying for the entertainment dollar.

Your business is no different.

The gym competes with other gyms, but also the local salad bar.
The men’s clothing store competes with other men’s clothing stores, but also the high-end barber.

But, unlike your direct competition, this indirect competition can make a great ally.

Grab a burger on the way to the game..
You’re healthy on the inside, now get healthy on the outside..
Get the suit to match the fade..

Which of your indirect competitors can help you directly?