Yes, you could promote the benefit of your product.
Pay online to save time.
Join our gym to tone up.
Eat this, it tastes great.
But it’s likely you’ll get a better response if you highlight the problem you’re solving.
Pay online so you don’t have to wait in any more queues.
Join our female-friendly gym to shed that unwanted baby fat.
Eat this when you’re missing your Mum – it taste just like her cooking.
The promotion of benefits is a problem. Solve it.