What’s your problem?

Yes, you could promote the benefit of your product.

Pay online to save time.
Join our gym to tone up.
Eat this, it tastes great.

But it’s likely you’ll get a better response if you highlight the problem you’re solving.

Pay online so you don’t have to wait in any more queues.
Join our female-friendly gym to shed that unwanted baby fat.
Eat this when you’re missing your Mum – it taste just like her cooking.

The promotion of benefits is a problem. Solve it.