BP have a clever new App that lets you pay for your petrol from your smartphone.
The ad to promote the app is clever too.
It doesn’t just focus on the facts – ‘use our app so you don’t have to leave the car’;
It also focuses on feelings – ‘use our app so you don’t have to leave the car…and wake your sleeping baby!’.
Now the audience has two great reasons to use the app, and one great reason to visit BP.