Spread like wildfire

If there is hype around what you are offering, the instinct may be to follow Apple’s lead and charge a premium.

People want this, so they’ll pay anything.

But the Big Dollar Barrier counts out a huge portion of the potential market.

The alternative?

Keep pricing affordable and accessible so that the people it was made for get to experience – and spread – its joy.

If a fire is already blazing, fan the flames to help spread the inferno.