What’s driving your message?

The man on the motorbike ignores all other vehicles on the road.

Except for the other motorbikes.

When they pass, he waves to them.

They’re part of the same Tribe.

If a Toyota Corolla tries to get in on the act though – waving at the passing motorbikes – it’s a disaster.

Yes, the message is important, but so is the vehicle that drives it.