Clubs have one of the best inbuilt marketing tools around – loyal members who passionately recruit people to join the Club.
When we think of Clubs though, we tend to think of the Rugby Club, the Girl Guides or Rotary.
But in a digitally connected economy, every business has the chance to be a Club and enjoy the benefits that come with it.
Think about the Real Estate Agent who posts interviews with industry experts. If you want to know what’s happening the local market, you follow this Agent. You join their Club.
Or the gym that encourages healthy living by organising bush walks and sharing recipes. If you want to be fit and healthy, you join their Club.
What’s the best way to market your business effectively online?
Start a Club.