The Superbowl is the kind of global event that drags casual sports fans, pop culture trainspotters and the curious into its wide-ranging viewing audience.
With this, comes a significant section of viewers that have little-to-no knowledge of the rules of the game.
So, every now and then the commentary team take time out to speak directly to this audience:
“The play is being challenged by the Atlanta coach. Each coach has two challenges. If they are correct on both challenges they get a third challenge. All scoring plays and turnovers are reviewed”.
The established audience get a reminder of the rules and the new audience feel understood, respected and perhaps a step closer to becoming part of the establishment themselves.
In business, we all have a new audience to some extent.
What do they need to know?