Regional economic development agencies typically take a fact-based approach in their attempt to lure people to visit, live and do business in their area:
We have low house prices!
Look at all these things to do!
At least we’re not Hamilton!
But Taupo’s agency have adopted a more effective method.
Their message doesn’t revolve around the Lake or the tourist attractions, but instead it’s about Taupo providing Great Opportunities (greatopportunities.co.nz).
A fact is a fact.
An Opportunity is what you make of it.