GO Taupo

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Regional economic development agencies typically take a fact-based approach in their attempt to lure people to visit, live and do business in their area:

We’re central!
We have low house prices!
Look at all these things to do!
At least we’re not Hamilton!

But Taupo’s agency have adopted a more effective method.

Their message doesn’t revolve around the Lake or the tourist attractions, but instead it’s about Taupo providing Great Opportunities (greatopportunities.co.nz).

A fact is a fact.

An Opportunity is what you make of it.