One of the biggest battles on the internet is the battle to conquer the Google search rankings. Thankfully it’s a battle fought in money, not blood.
A useful tactic for combat: Camouflage your ads.
The more your ad reads like an ‘ad’, the less likely someone will click on it. People are looking for a solution, not a sales pitch.
Instead, craft your ad to read like a website that will solve their problem – exactly what people would expect to be at the top of Google.
Blend in to stand out.