Camo as Ammo

One of the biggest battles on the internet is the battle to conquer the Google search rankings.  Thankfully it’s a battle fought in money, not blood.

A useful tactic for combat: Camouflage your ads.

The more your ad reads like an ‘ad’, the less likely someone will click on it. People are looking for a solution, not a sales pitch.

Instead, craft your ad to read like a website that will solve their problem – exactly what people would expect to be at the top of Google.

Blend in to stand out.