Way to Go

The crowd numbers were down at this weekend’s Wellington Sevens, but the creativity certainly wasn’t.

A clever set of sliding ad panels by outdoor advertising company Go Media caught my eye during the New Zealand games:

Go Media
Go Billboards
Go Buses
Go Digital
Go New Zealand

With this, the company managed to integrate themselves into the narrative of the event. A much more effective approach than the other advertisers who blasted a solitary logo from the advertising hoardings.

It pays to Go the extra mile when putting together your outdoor campaign.