Rewriting the book

Audiobooks are a revelation. They’ve allowed us to enjoy the depth and knowledge of a book while doing other things – driving, doing the lawns, going for a walk, pretending to be working.

The market leader Audible has captured this beautifully in their sales pitch:
You can’t make more time, but you can make the most of it.

Make the most of your marketing by focussing on the value you bring to your customers.