On 1st look:
The Lions are coming to New Zealand and this poster shows who they are playing.
On 2nd look:
A lone Lion is up against a nation of excited fans.
On 3rd look:
Rugby passionately unites race and gender across the country. Are we taking full advantage of this?
(An aside, check out the tone of the 2005 Lions Tour advertising. It seems we’ve come a long way)…