English football legend Tony Adams came up with an amazing message to manage and motivate his players:
“Play for the name on the front of the jersey, and they will remember the name on the back”.
Donald Trump recently used this strategy to almost unbelievable effect with his “Make America Great Again” slogan.
He played for name on the front of the jersey (America – making it great again) so the voters would remember his name at voting time.
If you want your message to stick, make it more than facts, features and benefits. Make it something people can believe in.