Anti Establishment

A few years ago a trend emerged where businesses began branding themselves with the year they were established. Andy Whitson, est. 1984.

The buildings, billboards and bus-back ads of these businesses became adorned with a badge proudly displaying the year they were set up. I even saw a Band touting that they were ‘est. 2011’.

The problem with trends, though, is they don’t last. You’d be mad to spend your marketing budget hanging Chatter Rings, Tickle Me Elmos or Pokemon Go characters above the entrance to your building.

If you want to capitalise on your lengthy existence, why not reach out to a customer who has been with you since the start, Thank them, and look for new ways to keep on delighting them.

It’s not trendy; but it is tried and true.