I got an email from The Wallabies rugby team. The subject line read: We’ve Got Some Big News!
‘What is it?!’ I thought. ‘A new, Big Name signing? An extra Bledisloe Cup game? A special offer for their one and only New Zealand fan?’.
It was an email to tell me 35,000 people are going to the Sydney 7s. Hardly ‘Big News’.
As a team, The Wallabies promise so much and deliver so little. It seems that their emails have started to mimic them.