Big News or Big Disappointment?

I got an email from The Wallabies rugby team.  The subject line read: We’ve Got Some Big News!

‘What is it?!’ I thought.  ‘A new, Big Name signing?  An extra Bledisloe Cup game?  A special offer for their one and only New Zealand fan?’.


It was an email to tell me 35,000 people are going to the Sydney 7s. Hardly ‘Big News’.

As a team, The Wallabies promise so much and deliver so little.  It seems that their emails have started to mimic them.