If you’ve ever been to KFC you would’ve unconsciously enjoyed the sensation of licking the chicken grease from your fingers at the end of your meal. It’s part of the experience and it’s precisely where the “Finger Lickin’ Good” tagline came from.
However KFC have recently added a sink outside of their bathrooms, to help you wash your hands after your meal.
While this is practical and even a good gesture to diners, having a sink in plain site does diminish the likelihood of you licking your fingers after you’ve devoured your greasy guilty pleasure for the week.
KFC have built their brand around being Finger Lickin’ Good. What’s left when their customers experience Hand Washin’ Good instead?